THE ATHLETE BRAND BOOK
Welcome to “The Athlete Brand Book,” the ultimate guide to building a better athlete brand. Authored by Thomas van Schaik, a sports marketing expert with over 25 years of experience working with hundreds of the world's most well-known athletes on behalf of some of the biggest brands.
Packed with easy-to-use strategies, real-world examples, stunning photography, over 220 insightful quotes, and even ChatGPT brand prompts tailored to athletes, this 600-page book will empower you to build a better brand and boost your independence, influence, income, and impact.
Winning doesn't pay. Stop branding by chance and start building by choice!
PRODUCT DETAILS
The Athlete Brand Book by Thomas van Schaik
- Language: English
- Format: Hardcover
- ISBN: 9789054724865
- Release Date: June 1, 2024
WHO IS IT FOR?
- Athletes: Build a standout brand and boost your independence, influence, income, and impact with easy-to-use strategies, tactics, and tech tools.
- Agents: Empower your athletes with robust branding strategies to boost their market value, secure better deals, and ensure long-term career success.
- Rightsholders: Collaborate with athletes to maximize your competitive edge and boost your brand's value and visibility.
- Sponsors: Select and activate the best athletes for your brand to increase visibility and launch exciting campaigns.
- Sports marketing professionals: Design strategies based on emotions, experiences, and relationships to stay ahead in the fast-changing industry.
- Students: Learn how athlete brands are built and why the industry is shifting to a brand-led, athlete-centric, and data-driven future.
WHAT YOU'LL LEARN
- Brand essentials: Master the fundamental principles of brand-building explicitly tailored for athletes.
- Strategic execution: Gain practical strategies and actionable tactics to achieve your goals on and off the field.
- Entrepreneurial mindset: Learn the importance of thinking like a business owner to boost your athlete brand and business.
- Digital presence: Optimize your online assets and attract your true fans. Learn to develop the offers they crave.
- Futureproofing: Build a lasting brand that will sustain you beyond your athletic career.
WHY THIS BOOK?
- Expert guidance: Insights from Thomas van Schaik’s extensive experience.
- Comprehensive content: 600 pages, 200 quotes, and stunning photography.
- Real-world examples: Success stories and practical examples.
- Industry-specific: Designed for athletes, agents, and sports professionals.
TOOLS AND RESOURCES
- Step-by-step guides: Actionable steps for branding success.
- Tech tools: Recommended tools and technologies.
- Resources and templates: Templates for easy brand-building.
- ChatGPT prompts: Tailored prompts to boost your brand.
SHIPPING
As soon as your order is shipped, you will receive a shipping confirmation e-mail with a tracking number.
- Europe Zone 1: 5 - 9 Business Days Free
- Europe Zone 2: 7 - 10 Business Days €29,95
- Outside Europe: 10 - 15 Business Days €59,95
*Europe Zone 1: The Netherlands, Belgium, France, Germany and Luxembourg
For more information, please check our shipping page
THE ATHLETE BRAND BOOK
THE AUTHOR - THOMAS VAN SCHAIK
With over 25 years in the sports industry, Thomas enjoyed working with some of the world's best athletes, from World Champions and Olympic medallists to All-Stars and emerging talents. He helps athletes build their brands and businesses beyond the field.