Who is it for?

  • Athletes: Build a standout brand and boost your independence, influence, income, and impact with easy-to-use strategies, tactics, and tech tools.
  • Agents: Empower your athletes with robust branding strategies to boost their market value, secure better deals, and ensure long-term career success.
  • Rightsholders: Collaborate with athletes to maximize your competitive edge and boost your brand's value and visibility.
  • Sponsors: Select and activate the best athletes for your brand to increase visibility and launch exciting campaigns.
  • Sports marketing professionals: Design strategies based on emotions, experiences, and relationships to stay ahead in the fast-changing industry.

Students: Learn how athlete brands are built and why the industry is shifting to a brand-led, athlete-centric, and data-driven future.

What you'll learn

  • Brand essentials: Master the fundamental principles of brand-building explicitly tailored for athletes.
  • Strategic execution: Gain practical strategies and actionable tactics to achieve your goals on and off the field.
  • Entrepreneurial mindset: Learn the importance of thinking like a business owner to boost your athlete brand and business.
  • Digital presence: Optimize your online assets and attract your true fans. Learn to develop the offers they crave.
  • Futureproofing: Build a lasting brand that will sustain you beyond your athletic career.

Why this book?

  • Expert guidance: Insights from Thomas van Schaik’s extensive experience.
  • Comprehensive content: 600 pages, 200 quotes, and stunning photography.
  • Real-world examples: Success stories and practical examples.
  • Industry-specific: Designed for athletes, agents, and sports professionals.

Tools and resources

  • Step-by-step guides: Actionable steps for branding success.
  • Tech tools: Recommended tools and technologies.
  • Resources and templates: Templates for easy brand-building.
  • ChatGPT prompts: Tailored prompts to boost your brand.

Shipping

As soon as your order is shipped, you will receive a shipping confirmation e-mail with a tracking number.

  • Europe Zone 1: 5 - 9 Business Days Free
  • Europe Zone 2: 7 - 10 Business Days €29,95
  • Outside Europe: 10 - 15 Business Days €59,95

*Europe Zone 1: The Netherlands, Belgium, France, Germany and Luxembourg

For more information, please check our shipping page