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The traditional role of athletes. Before the digital revolution, an athlete's role was typically limited to training, competing, and winning. Athletes had to rely on rightsholders and traditional media to...

In today’s sports industry, athletes have evolved into creators, influencers, and entrepreneurs. AI's empowering capabilities make product creation more accessible and affordable, opening new monetization opportunities. This article is a...

Use a big event to build a better brand. As UEFA EURO, Copa América, the Olympics, and the Paralympics get closer, these events offer more than competitive play; they provide...

Overcoming obstacles in athlete branding Athletes face unique hurdles in boosting their brands and businesses. Navigating a progressively athlete-centric, brand-driven, and data-powered industry demands more than “just” beating your competition....

THE FUTURE OF SPORTS: BRAND-LED, ATHLETE-CENTRIC, & DATA-POWERED. Since the 1960s, sports have been about 'the thrill of victory and the agony of defeat.' This has always pulled fans into...

✨ Empowering female tennis stars In honor of International Women's Day, March 8, we’ll closely examine some amazing female athletes. In many aspects, tennis leads the way for women in...