What You'll Learn
Whether you’re an athlete, an agent, a sponsor, an administrator, or a sports marketing student, making a strong brand is crucial for long-term success. This is what you'll learn:
Athlete brand essentials
Build a better brand through easy-to-use brand-building principles
Digital presence
Improve what fans find when they search for you online.
An entrepreneurial mindset
Learn why athletes should think and act like business owners.
Make a plan and execute it
Strategic choices and actionable tactics to achieve your goals.
The Author
As former CMO of the National Olympic Committee and Global Brand Director at sporting goods giant Adidas, Thomas has been responsible for developing global, award winning, marketing campaigns and global athlete icon building programs.
The Athlete Brand Book
Unlock the secrets to building a better athlete brand with 'The Athlete Brand Book': your ultimate guide to boosting your independence, influence, income, and impact.